Muti driving Creativity?!?

An MBA class at the UCT Graduate School of Business recently embarked on a collaborative exploration of Creativity in Strategy, using amongst others tools such as a Wiki and Blogging. Extensive interviews of artists, creative minds and other geniuses led to insights about the drivers of successful creativity.

We came to realise that the fear of failure, an inability to suspend judgment and inspiration are some of the defining forces deciding how successful an artist will be. In addition good marketing, networking, business acumen and exposure to different media and genres will also improve chances of success.

Armed with this wisdom, a well crafted and academically sound argument was posted to the world for consumption.

No-one consumed...

It became blindingly obvious that the same forces were at work in the blogging environment. If you wanted to be heard, you had to be noticed - requiring marketing. We required some business acumen to improve the blog and list on Afrigator, Anatomu etc. In addition we needed to post frequently and engage with the ideas. Muti helped to put these posts on the radar screen. Individual members had to overcome their fear of failure to post their thoughts. Even though we do not have the answer yet, we have to voice opinion, risking laughter. In other words we have to suspend judgment, and jump.

Only time will tell if this is going to work, but in the meantime it seems that Muti, Afrigator and Blogger facilitate most of the attributes and traits required to be successful creatively. In searching for an answer we needn't have looked further than the first blog to discover all the elements of creativity, strategy and innovation.

In addition, it seems these environments are self regulating, protecting against poor quality, and abuse. In our derisive optimism, the class posted too much and engaged in too fervent a voting frenzy - resulting in being blocked for spam!!! One step forward and three back.

We live and learn....